The Jordan Brand created the Air Jordan 1 Mid Dia de los Muertos to honor the famous Mexican holiday . the Day of the Dead. The design utilizes color and graphic patterns to pay homage to Mexican customs. The Air Jordan 1 Mid Dia de los Muertos references the traditional flowers that grow all over Mexico. The shoe features a three-color palette of yellow . fuchsia . and white. On both sides of the shoe . there is the classic Nike Swoosh logo. The logo . however . is accentuated by textured stitching that gives these sneakers a unique look. On the toe . text reading Para Mi . or For Me in English . is printed in yellow. A white midsole and fuchsia outsole completes the design.